If you’re on a tight budget, you want to ensure that the product photos you shoot can be used in your marketing and eCommerce ads as well.įor example, with Google Shopping campaigns, your product photos can only have white, gray, or lightly colored backgrounds. They Offer More Versatility for All Marketing Channels Plus, if you want to show your products with the fewest distractions, white backgrounds are the best way to do this. The benefit of choosing one background color is store consistency, and white offers the most continuity and makes different color and style products look great. Why Use White Background Product Photography? So grab that coffee and get ready for your complete guide to creating product photos for ads and your store! We will go through why white background product photography is key to upping your product photography game, and guide you through shooting and editing your own product photos like a pro. Today we will be discussing product-only photos. Product-only photos are clean, white background photography photos of your product, as seen below. Here are some examples of their lifestyle shots, the same types of photos you may use in your Instagram marketing. Lifestyle product photos are product photos that show your products being used. Here’s an example of each from one of our favorite merchants, Old Guys Rule. There are two main types of product photography: How to edit white background product photography like a proīut first, let’s talk about types of photography.How to shoot products on a white background the right way.
The product photography equipment you need.How to create a product photography guideline and why you need one.Why use white background product photography?.Here’s what we will cover in this guide feel free to jump ahead! Not only are your product photos viewed on your site but also in your PPC channels, such as Google Ads for eCommerce, Facebook ads, Microsoft ads, and your social product ads and posts, including YouTube ads and other video marketing thumbnails. Product photography is vital to both on- and off-site marketing, as photos play a crucial role in your shoppers’ buying-decision process. According to Shopify, “50% of online shoppers think that product photos are more important than product information, reviews, and ratings.”Īnd it doesn’t take an expert to figure out why: when shopping online, product photos are the only way a buyer gets a sense of what you’re selling.When it comes to creating product listings for your online store, white background product photography can make a massive difference to your conversion rates. The secret to an online store’s success is making an excellent first impression, and nothing does that better than good-quality product photography.
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